Edgy and daring: 5 reasons why Jennies studio album RUBY will be a hit

Jennie, with or without BLACKPINK, has never been one to follow the rules. She bends them, breaks them and then rewrites them in her own style. With RUBY, her first solo studio album, she delivers a project that is as bold and unpredictable as she is. The tracks have cool, stunning collaborations and come with her signature vocal magic. RUBY proves that Jennie isn’t just ready to venture as a solo artist, she is here to turn everyone into her fan.

Filmfare received an exclusive opportunity to listen to her album a day prior to its global release. From what we have heard, here’s why RUBY shines and when you think you’ve figured out the album, it surprises you to no end.

Jennie’s first solo venture

As her first full-length project outside of BLACKPINK, the album feels both deeply personal and sonically adventurous. It shows confidence, vulnerability and experimentation. Most songs are bold and genre-blending, that highlight her strengths as an artiste.

With RUBY, Jennie doesn’t just step into the spotlight, she owns it. RUBY cannot be put in a box and neither can Jennie.

As a member of BLACKPINK, Jennie has showcased incredible vocal versatility. What truly stands out in her solo studio album is how each song is carefully crafted to complement her unique vocal textures. She effortlessly conveys emotion through her voice, adding depth and nuance to every track. None of the songs follow a predictable path and makes for a dynamic listening experience.

Jennie boasts wonderful collaborations in RUBY. For starters, she reunites with Dua Lipa for the song Handlebars. Ardent BLACKPINK fans would know that the singers had collaborated in the song Kiss And Make Up previously. Jennie also collaborates with Childish Gambino, Doechii, Dominic Fike, FKJ and Kali Uchis. While her song Extra L with Doechii has already earned rave reviews, wait till you hear Damn Right, featuring Jennie with Childish Gambino and Kali Uchis.

Though the album features thoughtful collaborations, Jennie remains the undeniable star throughout. Her signature style shines through, and each track feels uniquely hers.

Twin

Twin is the last song from RUBY and a tear-jerker. It serves an emotional conclusion to the album. While artistes often encourage listeners to experience their work in the intended order, Twin is the kind of song that begs to be played on repeat.

Jennie has previously released visualizers, album trailer and music videos for many pre-released tracks. Most tracks in the album have the right blend of music, mood and aesthetics. It shows that the artistic points have been thought through and Jennie has worked hard on telling stories. From Intro: Jane to Twin, it feels like the album flows from one story to another, having Jennie as the main character in all.