Hype and Vice: Changing The Game For Women’s Sports Apparel
1 min read
The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off. Every woman in sight is sporting a men’s t-shirt, hacked and slashed to fit. It’s 2015, and the women’s sports apparel market is stuck in the Stone Age. Enter Cecilia Gonzalez and Kimberly Robles, two students…The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off. Every woman in sight is sporting a men’s t-shirt, hacked and slashed to fit. It’s 2015, and the women’s sports apparel market is stuck in the Stone Age. Enter Cecilia Gonzalez and Kimberly Robles, two students…Read More
