Year-Ender 2024: Viral K-drama looks that ruled Instagram

In 2024, K-drama fashion took Instagram by storm faster than you could say “second lead syndrome.” From oversized blazers that scream CEO on a coffee run to pastel cardigans that could melt even the coldest chaebol’s heart, our favourite K-drama stars including Kim Ji Won, Kim Hye Yoon, Park Shin Hye and more turned every outfit into a viral trend. Fans weren’t just watching dramas for the plot twists—they were taking notes for their next OOTD. Whether it was a chic revenge dress, or a hoodie worn with soul-crushing heartbreak (and perfect lighting), these styles had us all scrambling to recreate the look, proving once again that K-Drama wardrobes are as dramatic as their storylines.

Take a look at some of them below: